6 Hard to Find Social Commerce Stats
Since social commerce facts can be hard to come by, we pulled together a few of the most important statistics and illuminating quotations about the industry. If you’ve found other great stats we didn’t include, please share with us by commenting on this post.
Social Commerce By the Numbers
- Percent of brand followers that would buy directly from Facebook: 35
- Percent of small businesses that use a social media platform: 75
- Percent of Fortune 500 companies that use a social media platform: 79
- Estimated cost of a social media campaign: $210,600
- Online sales in 2010: $176 billion.
Projected online sales in 2015: $279 billion - Percent of Shares on Facebook that convert to a sale for businesses that have Facebook stores – like Jedidiah USA, pictured below: over 10%
What Are Brands Saying About Social Commerce?
“When our client Juicy Couture added social sharing features and consumer product recommendations, their product purchase conversion rates increased 160%.” James Gardner, CEO of CreatetheGroup, a digital marketing firm for fashion and luxury retail.
“College students spend two to three hours a day on Facebook. By bringing our store to where our customers spend the most time online, our goal is to provide them with the most convenient and relevant shopping experience.” Cherif Habib, CEO of Kembrel, a discount f-commerce store for college students.